SARAH LLOYD-HUGHES
CEO, Ginger Leadership Communications
It's time for the world to wake up. From our organizations to our ecosystems, we are entering a new and profound era of change. Ego Flip is a book for leaders everywhere, who believe in the power of leadership to transform our world. One that addresses the perennial question of leadership, of the world within: the question of who you are. Ego Flip explores the paradox of self-reference that lies at the heart of leadership – the story of ego. It offers a radical new paradigm for the future of leadership, and a new way to lead.